I can’t afford a whole team

I’m the design, product, marketing, and brand hire in one. As a two-time founder, I’ve learned to connect strategy, creativity, and execution across every stage of building a product. My background in crypto, gaming, and emerging technologies helps me create brands and experiences that stand out: one person, a broader perspective.

My product feels boring

I obsess over the details others overlook. From UI and typography to motion, spacing, and interaction, I refine every element until the product feels polished and intentional: I build coherent visual systems. The goal isn’t just to make it look beautiful, but to make it feel like a company people can trust from day one.

Engagement metrics are low

A great product is more than great UX/UI. It needs a story, audience and the right channels to reach the people who are willing to listen. I help build that narrative foundation, creating the story that makes people dream long before launch. Every great product starts with a hidden desire to fulfill, and I’m here to help.

Stop using AI slop to build your brand. It feels like telling your audience a story that isn’t yours... the best ideas come from people, not prompts. I use AI to execute faster, never to think for me. Great design isn’t about looking good: It’s about pushing boundaries and creating something no one else could have thought of.

I’m building, talk later

A great product isn’t enough. If nobody knows about it or believes in it, even the best idea will struggle to grow. That’s why design, branding, and marketing shouldn’t come after the product. They should be part of it from day one, alongside the first prototype and the first pitch deck. Time is money, hire now.

My UX works but feels flat

Stop copying existing UX patterns and chasing one click for every action. The best experience comes from intentional friction, guiding users through interactions that feel surprising, memorable, and rewarding. Great UX isn’t just about simplicity, it’s about creating moments people remember.

Visuals don’t matter

Products like Pump.fun didn’t succeed “despite” their “bad-looking” design. They succeeded because every interaction was intentionally crafted. Motion, feedback loops, microinteractions, all work together to make the experience feel addictive. That’s the level of product thinking I bring: the fun-factor.

How do I measure success?

Creativity isn’t subjective when you know what to measure. Great design should improve conversion, lower acquisition costs, increase retention, strengthen brand recall, and make every interaction cost effective. I’ll help you measure the impact, track KPIs, and build a creative strategy optimized for performance.

Can you ship features?

Having led teams of 10+ people as both a founder and manager, I know how to turn concepts into production-ready features (especially from a creative perspective). From aligning designers and front-end engineers to managing priorities, feedback, and releases, I help teams ship faster, with an agile and lean approach.

My pitch deck isn’t landing

A pitch deck isn’t just a PDF. It’s the story of your vision, your ambition, and your ability to execute and scale. Every slide should build trust, answer doubts before they’re asked, and impress. As a two-time founder who’s raised capital myself, I know how to shape that story into something people believe in.

Matteo Marzorati — Creative Director and Brand, Product and Game Designer for web3, gaming and finance.

[Design][Marketing][Product][Branding]

▌ Working with the best

MarketingGo-to-MarketProduct Design
Game DesignProduct DesignGo-to-Market
Event DesignMarketing
Brand Design
Marketing
Event Design
Brand DesignProduct Design
Event Design
Game Design
Go-to-MarketProduct Design
Brand DesignProduct Design
Game DesignProduct Design
Product DesignGo-to-Market
Brand Design
Brand Design
Marketing

BRAND DESIGNUX/UI DESIGNPRODUCT DESIGNGAME DESIGNEVENT DESIGNMARKETINGGO-TO-MARKETCONTENT CREATIONPHOTOGRAPHYVIDEO EDITINGBRAND DESIGNUX/UI DESIGNPRODUCT DESIGNGAME DESIGNEVENT DESIGNMARKETINGGO-TO-MARKETCONTENT CREATIONPHOTOGRAPHYVIDEO EDITING

DISRUPTING FINANCE

Leading the rebirth of Smilee Finance from Creative Director to CEO

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Users' deposits
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Options notional
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Unique users
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Raised

After the exit deal, made possible by the innovative primitives and UX/UI introduced in the first version of Smilee Finance, I stepped in as CEO. I raised a $2M round, led a team of six, and shipped multiple financial products. Our vision was to build an all in one DeFi suite on Berachain, attracting $33M in user deposits through a disruptive marketing strategy.

BUILDING DREAMS

2 years in the making, a videogame for consoles and PC

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Copies sold
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Average rating
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Languages
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Awards

IGN described it as “a work of art with great authorial value.” After raising $200,000, I led a team of eight people across art, music, animation, and coding for almost 2 years. As Art Director and Game Designer, I defined the game's vision, narrative, worldbuilding and visual identity, delivering a 7 hours action-adventure released on PC, Nintendo and PlayStation 4/5.

SHAPING COMMUNITIES

ETH Milan: Four Editions as a Founding Member and Creative Director

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Attendees
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Speakers
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Sponsors
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Editions

Sole Creative and Art Director across four consecutive editions of Italy's leading crypto conference. From the founding edition at Palazzo delle Stelline to one of Europe's most relevant Web3 gatherings (now Milan Blockchain Week), I shaped every visual touchpoint, including brand identity, wayfinding, spatial design, lightning and venue scouting.

LIVING BRANDS

Brand identities as visual representation of values and visions

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Brand identities
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Physical artifacts
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Awards
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User interfaces

Early in my career, I contributed to the development of visual identities for renowned brands and institutions, including A.C. Milan and Treccani. My work focused on building cohesive visual systems and producing a wide range of assets across both digital and physical touchpoints, ensuring consistency and recognition at every stage of the user experience.

BLURRING REALITIES

Immersive experiences to convey meaningful emotions

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Visitors across worlds
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Playful metaverses
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In-store phygital experiences
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Impressions on Spatial

While VR, XR, and metaverses were being celebrated as the future of engagement, I saw a recurring problem: they were rarely fun. From a phygital lottery for Confindustria to a Windows 98 inspired maze for Smilee Finance, my goal was always the same: create immersive experiences people genuinely wanted to explore, not experiences simply built to follow a digital trend.

FORBES 30 UNDER 30ASPEN INSTITUTE MEMBERBEST DEBUT GAMEBEST OF SHOW GAMESHOWCASE AWARDWEBSITE OF THE YEARBEST VIDEOGAME STUDIOACCENTURE HACKATON WINNERSKY HACKATON 2016 BEST UX/UI6+ GLOBAL GAME JAMSFORBES 30 UNDER 30ASPEN INSTITUTE MEMBERBEST DEBUT GAMEBEST OF SHOW GAMESHOWCASE AWARDWEBSITE OF THE YEARBEST VIDEOGAME STUDIOACCENTURE HACKATON WINNERSKY HACKATON 2016 BEST UX/UI6+ GLOBAL GAME JAMS

Standing out
from the crowd

▌ Public speaking

My take on the eternal debate between marketing and play: immersive experiences should be seamless and fun, not just another vehicle for forced advertising, as many metaverses became.